
Founded in 1979, separated in 1996 and reunited in 2008, the Izod IndyCar Series, known as Fórmula Indy in Brazil, is one of the top series of worldwide motorsport, bringing together drivers from several countries.
Its most famous race, which originated the series, is the legendary Indy 500.
It’s the main series maintained by Indy Racing League (IRL), which also maintains the access series Firestone Indy Lights.
IndyCar Series is disputed with an open-wheel car combined with Dallara chassis, V8 Honda 3.5L aspirated engines producing 650 hp, which reaches a speed higher than 300 kilometers per hour, and Firestone’s tires.
Currently with races in the United States of America, Canada and Japan, in 2010, Formula Indy will return for a race in Brazil, country where the series already promoted four races, in the extinct oval circuit of Jacarepaguá, in Rio de Janeiro, from 1996 (when the Brazilian driver André Ribeiro won the race) to 1999.
Now, the Brazilian race, scheduled for March of 2010, will be held in a street circuit in São Paulo, marking Indy’s return to South America.
In 2009, with an audience average of ninety-three thousand people per race, Izod IndyCar Series sold 10% more tickets and 30% more brand products from the series related to 2008; it reached 29.5 millions of viewers with race’s transmission by Versus Network of TV; it had eight millions of visits to its website and projects fifteen millions visits for 2010.
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